OnAir #1


A Norwegian TV series that I have been hooked up to for the last few weeks! Even though it is not a global hit (it’s been massive in Norway though), I came across it during my web wandering moments and have binge-watched the three seasons already.  I’m not really the kind of guy who is into teenage drama (I’m already a grown up, you know?) but Skam is something different… It is an unpretentious and frank view of the life of young Norwegians.

Every season follows a different character that deals with problems and situations that you can very easily relate with. It doesn’t try to be something that it’s not. It is raw and doesn’t try to take the moral high ground. It is definitely the real TV series for the real people.


The series lives primarily on the web. Skam characters have their own real Instagram accounts which everyone can follow. There is a dedicated website in which screenshots of text messages are shared with the avid followers.

One of the aspects that differentiates Skam from other TV programmes is its broadcasting model. Clips from each episode are aired online as if they are happening in real time. If these shameless teens are at a party on Friday (fredag) night, that scene will go up on a Friday night; if they’re attending school, that scene will pop up during a school day. By the end of the week, all these clips are put together to create a full episode.

You can get a glimpse of its third season trailer below!

Now it is definitely the time to rethink television as we know it. Norwegians already got the hang of it.


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